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basics and see how modern-day users are reimaging the SEO process

in: Screen
  • Building personas and audience purchase journeys
  • Prioritizing locations, demographics and countries
  • What needs to be in place to maximize free traffic levels to your brands assets
  • Understanding all the key tasks and attributes for an effective content program
  • Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas, and asset types
  • Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers, and other assets
  • Calculating ROI for SEO and Content initiatives
  • Building an SEO and Content vision through your company with the right content principles, team structure and processes
  • Small business marketing via content and SEO and having the right small business mindset for success
  • Website and content design considerations (accessibility, principles of marketing)
  • Optimizing for the future and looking at other search venues
    • Amazon Optimization

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