basics and see how modern-day users are reimaging the SEO process

• Building personas and audience purchase journeys
• Prioritizing locations, demographics and countries
• What needs to be in place to maximize free traffic levels to your brands assets
• Understanding all the key tasks and attributes for an effective content program
• Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas, and asset types
• Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers, and other assets
• Calculating ROI for SEO and Content initiatives
• Building an SEO and Content vision through your company with the right content principles, team structure and processes
• Small business marketing via content and SEO and having the right small business mindset for success
• Website and content design considerations (accessibility, principles of marketing)
• Optimizing for the future and looking at other search venues
  • Amazon Optimization