- Building personas and audience purchase journeys
- Prioritizing locations, demographics and countries
- What needs to be in place to maximize free traffic levels to your brands assets
- Understanding all the key tasks and attributes for an effective content program
- Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas, and asset types
- Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers, and other assets
- Calculating ROI for SEO and Content initiatives
- Building an SEO and Content vision through your company with the right content principles, team structure and processes
- Small business marketing via content and SEO and having the right small business mindset for success
- Website and content design considerations (accessibility, principles of marketing)
- Optimizing for the future and looking at other search venues
- Amazon Optimization
basics and see how modern-day users are reimaging the SEO process
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