This is the most effective way to spend total marketing efforts and dollars. From working with social media influencers to steering creative ideas and campaigns, modern-day SEO requires a full-service perspective of marketing and processes. To date, it's hard to find a book that provides a comprehensive view on how to incorporate SEO throughout each marketing discipline and the broader marketing delivery process.
Currently, many books on the market focus mainly on the basics of SEO but fail to demonstrate how and why SEO needs to be integrated into each marketing competency (social media, PR, creative teams, etc.) for the best return on total marketing investment.
The following are the key areas of this book:
- General education on SEO and organic content execution, and marketing
- Important search engine strategies and analytic reports
- Understanding which search engines to focus on
- How SEO and content can solve business problems
- Building a new brand through SEO and content
- Identifying who your true competitors are
- How to establish research channels that can inform your business initiatives
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